Wednesday, March 05, 2008

Finding and Targeting Your Most Relevant Customers

Straight up disclaimer: This post here to promote my upcoming webinar on Thursday March 13 (Finding and Targeting Your Most Relevant Customers) -- presented by my employer - Responsys.

It is getting to be almost a year since I joined Responsys (my old company Loyalty Matrix was acquired by Responsys in April 2007). I manage the Interact Insight product, which is the analytics module of the Responsys on-demand marketing platform, Interact.

A lot of the past year has been transitioning our old customers to the Responsys client solution delivery model, and also putting together an analytics product that makes the most sense for Responsys customers. We are releasing Insight version 3.4 this month, and this webinar is to showcase this product as a reference platform/tool to -- you guessed it -- finding and targeting your most relevant customers. Here is the official copy:

Finding and Targeting Your Most Relevant Customers
A Data-Driven Approach to Improving Your Marketing Effectiveness

Join Us for a Live Webcast Thursday, March 13, 2008

In this Leaders Forum live webcast, marketing analytics expert Sandeep Giri wants to help you take a step back, take a deep breath, and really understand:
  • Are my marketing programs working? Really working?
  • Who are my most relevant customers and prospects today?
  • How effective is my communication with my best customers?
Sandeep says the answers are all in the numbers. He'll show you new ways to look at your marketing data and find the key metrics that help you answer these questions and, more importantly, refine your strategy — in terms of defining key customer segments and outlining optimal contact plans for each segment — for improved overall marketing effectiveness.

Date: Thursday, March 13, 2008
Time: 10:00 - 11:00 AM PST (1:00 - 2:00 PM EST)

And a link to register.

Would appreciate it if you can join us for. Also, if you have any specific questions, topics you'd like to be covered -- please feel free to send your comments on this blog.

Hope to see you there.